MORE THAN ANY OTHER MUSICAL GENRE, HIP HOP HAS CULTIVATED A CULTURE OF COLLABORATION. SO TO CELEBRATE THE 50TH ANNIVERSARY OF HIP HOP, WE COLLABORATED WITH PLATINUM ALBUM PRODUCER ROAHN HYLTON (AKA FIRST BORN) TO MAKE A BEAT COMPLETELY OUT OF THE ICONIC CALL OF DUTY SOUND FX FANS KNOW AND LOVE.
THEN WE RELEASED THE BEAT AS A TIK TOK OPEN VERSE CHALLENGE, INVITING UP AND COMING RAPPERS AND EMCEES TO DUET US WITH THEIR BEST FREESTYLE.
